The website itself is downright garish in appearance. I wish the internet archive website had some records of the site from earlier this year, because it wasn't always this way. It used to have a black background and was a more traditional RPG website. Visiting the website 6 months ago, it was unmistakeably a classic RPG game. Today, I would be interested to see a poll of people visiting the website for the first time with no knowledge of the game asking what genre Dragon Age: Origins belongs to. When I look at the site, I see a game pandering to the great unwashed masses that hold up Halo, Gears of War, Killzone and Mortal Kombat as the great masterpieces of gaming*. It's bloody, violent, and features a loading bar consisting of an orc head slowly sliding down the sword upon which it is impaled. Classy.
Even the trailers and teaser videos that have been released lately are of dubious quality. From the beginning of the development, Bioware has said that they are purposefully aiming for a mature-themed game and would not hold back on the blood, sex, and language. Of course, I have no problem with this as long as the game delivers on its other promise: a spiritual successor to Baldur's Gate. Prior to the recent batch of content, all the trailers focused on the qualities I would look for in an RPG. Then, around the time of E3, the new wave of Dragon Age marketing began. Blood and sex were the featured attractions and cool things like believable/lovable/hateable characters, intriguing stories and epic setting turned into a bloody action slasher (a "blasher", if you will). Furthermore, the appropriate and exciting fantasy RPG soundtrack has been replaced with heavy metal rock music.
I realize that I can't put the game devs and game marketers into the same mental equation, but it's hard not to. When I'm excited about an RPG game and the studio releases new information, I want relevant RPG material that will get me excited (supposedly, that's what a marketing team should want too). Instead, I get "blasher" promos serenaded by Marilyn Manson. It feels like a betrayal of the community that will ultimately support and play the game for the months and years after the release date (while the ham-headed marketing target audience throws the game out because they don't know what an ability or dialogue tree is).
In reality, all this garbage marketing will do little to effect my purchasing decision. Several months ago, Bioware released a number of impressive developer walkthrough videos that demoed the gameplay and game editor. I was sold.
At the end of the day, Electronic Arts is to blame for the atrocious change in Bioware's game advertising. When EA bought Bioware over a year ago, I expected that something like this would happen. I continue to fear that development decisions will also be affected. The recent change in the Dragon Age marketing direction stinks of EA's baleful influence. Fortunately, Star Wars The Old Republic has the protection of the Star Wars franchise to block the EA marketing monster. Therefore, the SWTOR website and marketing is excellent.
On a Star Wars sidenote: Lucasarts will be announcing a "new, old game" on Monday. Granted, it won't necessarily be a Star Wars game, but I can hope for a new X-wing/TIE Fighter game.
My final hope is that the guys who design the box art work a long way from the guys who design the website and trailers. I really don't want to get a stark white box with a blood splatter dragon adorning the cover. I want a subdued and attractive box like the Neverwinter Nights 2 or Witcher Enhanced Edition (in my opinion, the best looking game box on store shelves) boxes.
*I can't deny that I enjoy games like Halo, Gears of War and Killzone. They are the summer movies of the video game industry. They are fun and occasionally thoughtful, but they cannot hold a candle to games like Half-Life, Starcraft, or Knights of the Old Republic.
UPDATE:
Well, looks like all hope is lost...
By the way, the file name for this image is "BloodDragonBox.jpg"...
