Chrysler and Italian car maker, Fiat, announced that they had formed a new partnership. Fiat gets a 35% share of Chrysler and access to a number of Chrysler plants in the U.S. Chrysler gets someone to help them keep their heads above the water and a partner with expertise in cars that Americans love and need (i.e. fast ones and efficient ones).
Fiat also owns Alfa Romeo, Maserati and Ferrari, but as much as Americans love fast cars like...
the Maserati GranTurismo,
and the Alfa Romeo 8c, Fiat also brings cars like...
the Fiat 500 to the table.
My hope is that this partnership bears more fruit than the ill-fated DaimlerChrysler adventure. Chrysler already makes some of the best-looking cars in the U.S. and had gleaned some useful engineering ideas from the Germans. Fiat will add some Italian expertise and inspiration to the mix. At the very least, this will hopefully get the ball rolling on Chrysler's recovery and give the executives something to talk about at the next congressional testimony.
2 comments:
Hmm, that was certainly overlooked. I think I might've heard something about it on NPR this morning, but I'm not sure . . .
Omg those top two look fast enough that they should come equipped with barf bags standard.
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